Hollinger Telegraph New Media, the new media arm of the Telegraph Group, has appointed the former editor of the Independent on Sunday, Kim Fletcher, as editorial director.
His appointment comes as HTNM outlines details of a multi million pound re-development of the Electronic Telegraph website, telegraph.co.uk.
The changes will see the introduction of a number of new e-commerce-focused channels. The new channels will draw on the traditional strengths of the Telegraph brand and will include travel, motoring, property and jobs.
Fletcher becomes the most senior national newspaper journalist to move into new media. In his new role he will oversee of all of HTNM's editorial activities. This will include the websites that the group directly owns, including the Electronic Telegraph, the UK-focused search engine, UKMax.com, and sites that HTNM has a stake in, such as the women's portal, handbag.com, which is a joint venture with Boots.
According to Hugo Drayton, managing director of HTNM: "From my point of view we needed a senior editorial person, some one who has edited a national newspaper, for the Telegraph to be able to take all of its values into the online world."
Fletcher, a former deputy editor of the Sunday Telegraph left IoS last July when television executive Janet Street-Porter was named editor. It was an occasion the Daily Telegraph marked with a leading article titled: 'Send in the clowns'.
His arrival coincides with the departure of Danny Meadows-Klue, general manager of the Electronic Telegraph. Meadows-Klue is to leave the company to pursue opportunities outside of the company.
Commenting on his new appointment, Fletcher said, "Too many websites are missing the point, people will come to ours because of the original material they are going to find there. No one is better equipped than the team at the Telegraph to supply that."