Telegraph signs up business sponsors for supplements

The Daily Telegraph’s commercial development team has signed up United Airlines and Cisco Systems for sponsored supplements and is looking to expand by recruiting two new ’lateral thinking’ strategic planners.

The Daily Telegraph’s commercial development team has signed up

United Airlines and Cisco Systems for sponsored supplements and is

looking to expand by recruiting two new ’lateral thinking’ strategic

planners.



United Airlines sponsored a 24-page ski supplement - with ads for

Drambuie, Nivea for Men and Hugo Boss watches - in the 23 October issue

of the Telegraph.



SnowWorld celebrates the launch of American ski guru Warren Miller’s

50th ski video. The Telegraph is sponsoring the film’s tour of 50 UK

cinemas, where the magazine will also be distributed.



’The magazine’s emphasis on American ski resorts made United Airlines

the obvious choice,’ said head of commercial development, Helen

Slater.



’It also supports our efforts to appeal to a younger audience.’



Cisco Systems is to sponsor a series of three supplements with the theme

’business benefits from technology’, in a deal worth almost half a

million pounds.



The first 16-page supplement will appear in the 9 November issue of the

Telegraph and also on the Electronic Telegraph. Cisco is targeting

small- to medium-sized businesses and the supplements will be mailed out

to a database of senior business people.



The commercial development team was redefined earlier this year to

provide clients and agencies with marketing solutions across print and

new media.



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