Telegraph snaps up Jessops sponsorship

The Daily Telegraph has brokered a cross-media deal with photographic specialist Jessops.

The Daily Telegraph has brokered a cross-media deal with

photographic specialist Jessops.



The centrepiece of the deal is a 16-page sponsored supplement called

Click!, to be published with The Sunday Telegraph on 14 May.



The supplement, which has a print run of 250,000, will be distributed in

Jessops’ 120 UK stores. Click! will also be published on the Telegraph’s

web portal Electronic Telegraph, which will carry banner advertising for

Jessops.



Aimed at amateur photographers, the tabloid supplement includes a spread

on six top British photographers and reviews of a range of photographic

equipment.



The deal also involves a reader competition, which is sponsored by The

Sunday Telegraph, Jessops and the National Museum of Photography, Film

and Television.



Prizes worth a total of pounds 200,000 are up for grabs, including

holidays, equipment and limited edition Fox Talbot prints. The winning

entries will appear in Electronic Telegraph’s Gallery section.



The advertising and sponsorship deal was structured by Dan Scott, who is

a member of The Daily Telegraph’s commercial development team. The

brand-building brief called for an educational, entertaining and

interactive execution.



Head of commercial development Helen Slater commented on Click!: ’The

deal has been a long time coming. We have been speaking to Jessops for

years but the timing of this was just right.’



Telegraph display advertisement director Chris White-Smith told Media

Business: ’The deal is a good fit for both parties, providing interest

for our readers while giving Jessops a platform to reach its market.’



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