Telegraph sponsors five cricket matches

The broadcaster five has signed the Telegraph Group as the title sponsor of its coverage of English cricket.

The package gives the Telegraph Group's newspaper brands exposure during the title sequences of five's cricket programmes and across all other promotional activity.

The agreement also extends into other media. Telegraph Group newspapers will carry co-branded marketing, which will also appear online. Activity will include a fantasy cricket game and syndicated content to five's cricket website.

Up to 45 shows, featuring Test matches and one-day internationals, are scheduled on five from this summer, culminating in the 2009 Ashes.

Katie Vanneck, the Telegraph Group's marketing director, said: "This is spot-on in leveraging our 'packed with world-class sporting opinion' proposition."

The deal was negotiated by Jonathan Lewis, five's head of commercial development, and Rob Mason, the managing director of SBI, the Telegraph Group's sports sponsorship agency.

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