Teletext aims for big league in UK internet

Teletext is ramping up its online presence with the aim of becoming one of the UK’s biggest websites.

Teletext is ramping up its online presence with the aim of becoming

one of the UK’s biggest websites.



Following the relaunch of its holiday service on the web last month,

Teletext, which has a sales army of 60, will add news, features and

lifestyle sections to the site.



The content will be taken from the 24 Hours section of its analogue

service, which recently transferred from Channel 4 to ITV.



’We want to become one of the country’s top websites,’ said John Sage,

acting editor-in-chief.



’Over the coming months we will be transferring all of our most

successful editorial content onto the web.’



The Teletext site generates its revenue from e-commerce, primarily

holiday bookings, as well as advertising. The company has more than 170

commercial staff and is recruiting for more sales staff.



The sales team works across Teletext’s portfolio, selling its analogue,

digital and cable services as well as the website.



Now that the site is gearing up to be one of the broadest general

interest services on the web, the ad sales department will compete for

advertisers with a range of lifestyle sites such as Lastminute.com,

Handbag.com and CharlotteStreet.com.



News features are expected to go online within a few weeks, while the

lifestyle content will appear this summer.



Telextext’s lifestyle editor Julie Tyers said users would have access to

at least two news features a day, as well as celebrity interviews,

columns, and articles on subjects like health and parenting.



The launch of the holiday service is backed by a pounds 3 million

advertising campaign handled by Manning Gottlieb Media.



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