Telewest awards Saatchi & Saatchi £30m brand relaunch

– Telewest Communications has appointed Saatchi & Saatchi to handle the £30 million campaign to rebrand the cable company as it prepares to merge with Flextech Television later this year.

– Telewest Communications has appointed Saatchi & Saatchi to handle the £30 million campaign to rebrand the cable company as it prepares to merge with Flextech Television later this year.

Saatchi & Saatchi won the integrated account following a competitive review. Competing agencies were not disclosed.

The agency will be responsible for advertising and direct marketing activity for the new corporate brand. Wolff Olins, the brand consultancy, is to handle the new brand architecture, design and identity.

The rebranding exercise is being led by a newly in-place marketing team at Telewest led by Philip Jansen, group marketing director. He is supported by Chris Fry, director of marketing communications, and David Hobday, director of customer marketing.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).