Telewest Communications Carry Two Way TV

- Two Way TV, the live interactive TV company, has announced it is to deploy its interactive entertainment service on Telewest's digital cable network.

- Two Way TV, the live interactive TV company, has announced it is to deploy its interactive entertainment service on Telewest's digital cable network.

Telewest will roll out Two Way TV's interactive games and sports applications on its 'Active Digital' Service from early summer. Two Way TV games give viewers the chance to watch, play and win live on TV gameshows and quizzes.

Chris Townsend, Telewest director of interactive services said, "Two Way TV's games service will feature strongly in our interactive programming for Active Digital. Their games will exploit the unique capabilities of the digital cable network and help to distinguish the cable offering from any other digital platform."

Telewest digital customers will be able to enjoy a wide range of Two Way TV's play-as-you watch enhanced TV games, synchronised with broadcast TV - plus a whole host of other competitive activities on-demand.





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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).