Temptations pushes pet treats with bizarre online campaign

Temptations, the Mars-owned pet care brand, is promoting its Snacky Mouse product with a surreal online film and a game on BuzzFeed's website.

Adam & Eve/DDB created the campaign, which broke online yesterday with a film, called "snacky mouse". The film features cats boxing a variety of ridiculous opponents as a Rocky-inspired soundtrack plays in the background.

The BuzzFeed game, meanwhile, puts the user in control of a cat that must punch falling objects while avoiding others, for as long as possible.

The campaign promotes Temptations’ Snacky Mouse product – a plastic mouse-shaped object that releases treats when it is struck

The online film was written by Frances Leach, art directed by Christopher Bowsher, and directed by Tim Hope through Passion Pictures.

This is not the first time that Temptations has used an off-the-wall approach to flog its products.

In 2014, Adam & Eve/DDB created an online film for brand that showed buff-looking people serving treats to their pets in a variety of athletic ways.

 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More