Adam & Eve/DDB created the campaign, which broke online yesterday with a film, called "snacky mouse". The film features cats boxing a variety of ridiculous opponents as a Rocky-inspired soundtrack plays in the background.
The BuzzFeed game, meanwhile, puts the user in control of a cat that must punch falling objects while avoiding others, for as long as possible.
The campaign promotes Temptations’ Snacky Mouse product – a plastic mouse-shaped object that releases treats when it is struck
The online film was written by Frances Leach, art directed by Christopher Bowsher, and directed by Tim Hope through Passion Pictures.
This is not the first time that Temptations has used an off-the-wall approach to flog its products.