Ten agencies vie for Sport, Travel & Leisure win in Campaign Big Awards

Abbott Mead Vickers BBDO, Lucky Generals and McCann London lead a pack of 10 agencies competing to win the Sport, Travel & Leisure category of the Campaign Big Awards.

AMV BBDO is shortlisted twice for its "Please not them" campaign for the Lotto [above], in which celebrities such as James Blunt play up their egos for comic effect.

McCann has two nods for its Microsoft work, including its "Survival billboard" Xbox stunt.

Lucky Generals is also shortlisted two times, once for Hostelworld’s "In da hostel" ad with rapper 50 Cent and again for its cheeky "Jostle" spot for Paddy Power.

Other nominated campaigns in Sport, Travel & Leisure include:

  • Tate "500 years of stories" by Grey London
  • Sky Sports "Time traveller" by Brothers and Sisters
  • Adidas "Boss everyone" by Iris Worldwide
  • LateRooms.com "It’s going to be a great night – beat box" by Mother
  • Tourism Ireland "Doors of thrones" by Publicis London
  • Eurostar "La vie on board" by AKQA
  • The Times’ chief sports photographer Marc Aspland "#Picsworth1000tweets" by Stack

Judging for the Big Awards – the annual celebration of creative excellence in advertising – is taking place this week. 

An awards ceremony celebrating the best work of the year will take place at Grosvenor House on Wednesday, 19 October.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published