Ten things you need to know: Ikea review, Confused.com's new agency

Ikea launches media review, Confused.com hires a new agency, and more highlights from the ad and media industries this week.

Ikea is reviewing its global media business
Ikea is reviewing its global media business

1. Ikea reviews €400m media
Ikea is reviewing its estimated €400 million (£312 million) global media arrangements. It currently works with all of the five biggest ad groups. 

2. Confused hires Karmarama
Confused.com has awarded its £40 million ad account to Karmarama. The agency won the business after a pitch that included TBWA and Wieden & Kennedy. 

3. Scientology TV ad banned
A TV spot from the Church of Scientology has been banned by the ad watchdog for making unsubstantiated claims about the number of people it has helped "in times of need". It was created by Golden Era Productions.

4. Honda to sponsor films on C4
Honda has extended its partnership with Channel 4 with a £5 million deal to sponsor Films On 4.  

5. Mcgarrybowen wins Monster
Monster.com, the recruitment portal, has appointed Mcgarrybowen to its European advertising account after a competitive pitch. 

6. Bray Leino raids Lida for ECD
Bray Leino has appointed Nicola Roberts, a creative director at Lida, as its executive creative director. She joins the Devon agency in May.

7. Arena scoops Savills media
Savills, the estate agency, has appointed Arena Media after a pitch through Oystercatchers. Its digital review is ongoing.  

8. Premier Inn kicks off ad review
Premier Inn has called a review of its ad account, putting the incumbent, Rainey Kelly Campbell Roalfe/Y&R, on alert. 

9. New DAB multiplex launches
The culture secretary, John Whittingdale, switched on the second national commercial DAB multiplex at an event on Tuesday. It will carry 18 stations by the end of March.

10. Facebook unveils ad platform
Facebook has launched a platform called Canvas where brands can use a number of tools to create "immersive" experiences.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).