Ten things you need to know: new role for O&M's Human

Ogilvy's Gerry Human moves to a global role, Virgin Media ad banned, and more advertising and media highlights this week.

Ten things you need to know: new role for O&M's Human

1. New O&M role for Gerry Human
Ogilvy & Mather has promoted Gerry Human, the chief creative officer at O&M London, to global executive creative director of its Global Brand Management division. 

2. Virgin Media spot banned
A Virgin Media TV ad featuring Usain Bolt has been banned for making "misleading claims" about broadband speeds.

3. Marsh joins Havas Helia 
Russell Marsh, the global data officer at IPG Mediabrands, has joined Havas Helia as its chief data officer, replacing Ben Silcox.

4. Droga5 lands Rustlers task
Rustlers, the microwaveable burgers and sandwiches brand, has appointed Droga5 London as its creative agency in the UK. 

5. JWT appoints digital ECD
J Walter Thompson London has hired Lucas Peon, the executive creative director at Possible London, as its digital executive creative director.

6. Channel 5 updates branding
The Channel 5 TV and digital portfolio is rebranding with a new logo that will appear in purple, pink and orange. The on-demand service, Demand 5, will become My5 on Channel 5 platforms.

7. BT named busiest advertiser
BT was by far the busiest advertiser on UK TV in January 2016, racking up nearly 4,000 minutes of screen time, according to the data science company 4C. The second-most active advertiser was HSBC. 

8. IPG acquires mobile business
Interpublic has bought the British mobile strategy consultancy and app developer Mubaloo for an undisclosed sum. 

9. Viacom extends Snapchat deal
Viacom is to sell advertising on Snapchat as part of a new extended deal with the photo-sharing platform. 

10. 101 drops Kettle Chips
101 has dumped Kettle Chips, citing the crisp brand’s diminished creative ambition. The agency has worked with Kettle Chips’ owner, Kettle Foods, since 2012.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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