Ten things you need to know: Top Gear, Telegraph, Nabs

Anomaly wins Top Gear, Telegraph hires chief customer officer, and more highlights from the ad and media industries this week.

Ten things you need to know: Top Gear, Telegraph, Nabs

1. Anomaly wins Top Gear brief
Anomaly London has won a brief to create a global campaign ahead of the new series of Top Gear. The BBC appointed Anomaly after a competitive pitch.

2. Telegraph hires Yahoo’s Bridge
Telegraph Media Group has appointed Robert Bridge, the vice-president and head of international marketing and editorial at Yahoo UK, in the new role of chief customer officer.

3. Fold7 lands Nabs account
Nabs has taken on Fold7 as its integrated agency. The organisation plans to expand its services and develop its strategy.

4. 72andSunny gives stake to ECD
72andSunny has given an equity stake and global partner status to Carlo Cavallone, the joint executive creative director of its Amsterdam office. 

5. PHD picks up Viacom in the UK
Viacom has chosen PHD as its UK media agency after consolidating the planning and buying for all of its TV channels for the first time. 

6. Gethin James moves to VCCP
VCCP has hired MullenLowe Profero’s head of planning, Gethin James, as a planning director. 

7. Uber hands media to Arena
Uber has picked Arena Media as its first UK media agency. The taxi-booking app is launching a campaign later this year.

8. Dentsu Aegis opens Interprise
Dentsu Aegis Network is opening a global agency focusing on business-to-business clients called Interprise. It will be led by Stuart Giddings, the global managing director at Carat Enterprise, which will be integrated into Interprise.

9. JWT documentary airs on BBC
J Walter Thompson’s entertainment arm has created its first documentary series. Her Story: The Female Revolution started on BBC World News on 20 February.

10. Cheil restructures retail unit
Cheil Worldwide is consolidating its retail units into a single global division. Cheil Retail will be headed by Simon Hathaway.

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