Ten things you need to know

Ten things you need to know

Wall’s ice-cream chooses DDB

Unilever has appointed DDB to be the global creative agency for its Wall’s ice-cream brand after a pitch led by Adam & Eve/DDB.

AMV BBDO tops IPA shortlist

With four nominations, Abbott Mead Vickers BBDO has the most shortlisted at the 2014 IPA Effectiveness Awards.

Intel reviews global creative

Intel, the computer-chip manufacturer with revenue of £31.8 billion, is reviewing its global creative account, putting the incumbent, Venables Bell & Partners, on alert.

Fairhead to head BBC Trust

Rona Fairhead, the former chairman and chief executive of the Financial Times Group, will become the next chairman of the BBC Trust.

O&M Paris names Clinet as ECD

Ogilvy & Mather Paris has appointed Baptiste Clinet as its executive creative director. He replaces Chris Garbutt, who was promoted to chief creative officer of Ogilvy & Mather East, relocating to New York.

Atomic wins Lotus cars task

Atomic London has picked up the brand consultancy and advertising brief for the British sports car manufacturer Lotus without a pitch.

Lowe lands global Syfy brief

Syfy, the NBCUniversal science-fiction channel, has appointed Lowe & Partners to create a global brand campaign after a competitive pitch.

Bridges stars in Kahlúa spot

Lucky Generals has launched a four-minute cinematic ad for the Pernod Ricard-owned drinks brand Kahlúa starring the actor Jeff Bridges.

American Apparel ads banned

American Apparel has had two online ads for skirts banned by the Advertising Standards Authority for being "gratuitous and sexist".

Mars promotes Delabriere

Mars has promoted Thomas Delabriere to vice-president, marketing, where he will head regional marketing of the Mars chocolate brands in the Middle East, Turkey and Africa.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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