Ten things you need to know

Ten things you need to know

TBWA lands Airbnb global brief

TBWA has landed global creative duties for Airbnb after a review. The pitch was led by TBWA\Chiat\Day in Los Angeles, with contributions from the London, Paris, Singapore and Brazil offices.

Gibson to chair EACA council

Anthony Gibson, the president of LAP Agências de Comunicação (consisting of Leo Burnett, Publicis Worldwide and Arc Worldwide in Portugal), has been elected to chair the International Agencies’ Council of the European Association of Communications Agencies.

Burberry trials Twitter button

Twitter is teaming up with Burberry to test its first "buy" button for brands on its platform.

Barb figures to include tablets

Official viewing figures for UK TV will now include consumption on iPads and Android tablets after an overhaul of Barb.

UM’s Brown takes PHD USA role

PHD has hired Nathan Brown, the UM executive vice-president and managing director, as the chief executive of PHD USA.

Crozier urges content charge

ITV’s chief executive, Adam Crozier, is calling on BSkyB and Virgin Media to pay for content from UK public-service broadcasters.

ESI Media promotes White

ESI Media has promoted its head of newspapers, James White, to head of trading.

Founded nets Yazoo account

Yazoo, the milk-drink brand, has handed its £6 million ad account to Founded. The shop will develop a new communications and creative strategy.

DigitasLBi hires Ross for tech

DigitasLBi has appointed Scott Ross as the UK chief technology officer. He joins from Critical Mass in Toronto.

18 Feet wins Nando’s grocery

Nando’s has appointed 18 Feet & Rising to the £4 million global ad account for its grocery division without a pitch. The agency will develop a global brand platform for the range, beginning with its Peri-Peri sauces.

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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