Ten things you need to know

Ten things you need to know

Dentsu Aegis captures AB InBev

Anheuser-Busch InBev, whose brands include Stella Artois, has consolidated its European media into Dentsu Aegis Network, led by Vizeum in the UK.

Sorrell blasts Weisenburger exit

Sir Martin Sorrell, the WPP chief executive, has hit out at the recent departure of Omnicom’s chief financial officer, Randall Weisenburger, labelling the move "remarkable".

Agencies line up for DFID brief

The Department for International Development is looking for an agency to handle a campaign to promote its humanitarian efforts in the Middle East.

O&M wins September’s Aerial

Ogilvy & Mather won September’s Aerial Award with a spot for Expedia called "scuba". It was created by Jon Morgan and Mike Watson.

ITV rapped for condom spot

ITV has been warned about scheduling condom ads after it showed a Durex spot during You’ve Been Framed. The ad was by Havas Worldwide London.

Possible scoops Activia digital

Danone has appointed Possible as its global digital agency for its Activia brand. Possible beat France’s X-Prime Groupe, which was recently bought by JWT, and Wunderman.

Lego axes Shell partnership

Lego has bowed to pressure from Greenpeace and ended its marketing partnership with Shell, saying it will not renew its contract with the oil giant.

Mather takes Exposure role

Exposure has appointed Keir Mather, a former director at Bartle Bogle Hegarty, to oversee its UK business.

Diageo lodges ASA appeal

Diageo is appealing against an Advertising Standards Authority ban on a TV ad ruled as being "strongly likely" to appeal to children. The spot for Parrot Bay Freeze & Squeeze cocktails showed an animated parrot.

Channel 5 rolls out VOD on EE

Channel 5 will launch its video-on-demand offering, Demand 5, on EE’s new TV service when it rolls out in the coming weeks.


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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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