Ten things you need to know

Hollyoaks: to be sponsored by Domino's Pizza
Hollyoaks: to be sponsored by Domino's Pizza

Domino’s sponsors Hollyoaks

Domino’s Pizza has signed a two-year, multimillion-pound deal to sponsor Hollyoaks from Monday (12 January). The deal was brokered by Arena.

Sony to launch $1,200 Walkman

Sony has announced at the Consumer Electronics Show in Las Vegas that it is bringing back the Walkman. The new version will cost $1,200.

WPP invests in sports start-up

WPP has led a $250 million investment in Bruin Sports Capital, a global sports marketing company.

Sainsbury’s tops YouTube list

Sainsbury’s "Christmas is for sharing" was the UK’s most-watched ad on YouTube in 2014, followed by John Lewis’ "Monty the penguin" in second place.

Confused signs Gold Spot deal

Confused.com has signed a 12-month contract to sponsor the "Family Gold Spot" across cinemas nationwide. The deal was negotiated by PHD.

Cheil hires Malm-Hallqvist

Cheil Worldwide has appointed Lotta Malm-Hallqvist, the executive vice-president and global chief growth officer at McCann Worldgroup, as its first global chief growth officer.

Google eyes ‘full transparency’

Google has announced plans to offer viewability reporting across its ad platforms and will tell brands that publish video ads on its DoubleClick platform whether users are actually watching them.  

LMFM duo set up digital studio

Fraser Hobbs and Joe Burke, the former head of development and senior designer at Lean Mean Fighting Machine, have left M&C Saatchi three months after the agencies merged to launch a digital studio called Oh My!.

Anarchists take over the Tube

The militant wing of the anarchist Strike! magazine has plastered quotes from a recent article over ads on the London Underground. Exterion Media is in the process of taking the posters down.  

RAB’s Mark Barber honoured

Mark Barber, the planning director at the Radio Advertising Bureau, has received an MBE for services to commercial radio.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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