Ten things you need to know

Ten things you need to know

72andSunny lands Axe task

72andSunny Amsterdam has picked up a global brief for Unilever’s deodorant brand Axe after a competitive pitch. Bartle Bogle Hegarty, Axe’s lead agency, also pitched for the business.

Publicis/Sapient deal ratified

Publicis Groupe is expected to complete its takeover of Sapient today (Thursday) after overcoming regulatory hurdles.

ISBA appoints Litherland

Simon Litherland, the chief executive of Britvic, has been named the president of ISBA. He succeeds Jon Woods, the general manager of Coca-Cola GB and Ireland.

Helia and TSB part company

Helia, the agency recently rebranded from Havas EHS, has parted ways with TSB. The bank is looking for support close to its Bristol base.

O&M’s Mitchem steps down

Judy Mitchem, the managing director and chief marketing officer at Ogilvy & Mather Group UK, is leaving the agency after four years.

The7stars nets £20m Iceland

Iceland has handed its £20 million media planning and buying business to the7stars. The incumbent was MediaCom North.

Foster’s sponsors C4 comedy

Foster’s, the Heineken-owned lager brand, has returned to Channel 4 to sponsor its Comedy on 4 segment in a multimillion-pound, one-year deal.

Twitter extends paid Tweets

Twitter has expanded its Promoted Tweets service beyond its platform for the first time through partnerships with Flipboard, the mobile app, and Yahoo Japan.

Westbury joins Clear Channel

Clear Channel Outdoor has appointed the former Microsoft marketer Damon Westbury as its international sales director.

Regulator bans Heathrow ad

An ad by Saatchi Masius for Heathrow Airport that makes the case for its expansion has been banned by the Advertising Standards Authority.

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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