Tennent's Away Capacity by Newhaven

Tennent Caledonian Breweries, the Scottish arm of InBev, is breaking its first football commercial campaign dedicated to supporters of Scotland's national team. The ad breaks in cinemas on March 9 and on TV later this month. The ad, created by Newhaven agency, builds on the "Wherever It Takes Us, Whatever It Takes" message that Tennent's Lager launched as part of an £8m sponsorship of the Scotland team.