Tennent's Lager builds 'Binder' breakup app

Tennent's Lager has built Binder, an app that allows consumers to ditch their partners without having to tell them in person.

Binder: Tennent's Lager comedy app piggybacks off Tinder
Binder: Tennent's Lager comedy app piggybacks off Tinder

The app is apparently targeted at hereosexual men, with Binder being a play on 'Binned her', as well as the dating app Tinder.

That might suggest Tennent's female consumers are too tasteful to dump their other halves by app - but a version for women will be available on Apple's App Store shortly, called 'Bindim'.

This isn't the first time Tennent's has piggybacked off a tech sensation, fabricating the Scottish-themed 'Aye Watch' as part of its Wellpark online comedy series.

While the Aye Watch was just a stunt, Binder is actually available to download on the App Store this week - though the lager brand is hoping dumpees will see the funny side.

Brand: Tennent's Lager


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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