Terry's 'bang bang' by DDB UK

Terry's has launched the latest Terry's Chocolate Orange campaign, the brand's first in three years, celebrating the unique ritual of opening a Terry's Chocolate Orange, with end line 'Smash it to pieces. Love it to bits'.

The campaign, by DDB UK, aims to bring to life the inventive methods that people use to get into the chocolate.

The ad was written by Chris Lapham and Aaron McGurk, art directed by Aaron McGurk and Chris Lapham and directed by James Rouse. It will premiere with a 30-second ad during X Factor on 6th November, and runs until 18th December with a mix of 30 and 10 second films.