Tesco appoints Alessandra Bellini as new chief customer officer

Tesco has hired long-standing Unilever executive Alessandra Bellini as chief customer officer, filling the role left vacant by Robin Terrell.

Tesco appoints Alessandra Bellini as new chief customer officer

Italian-born Bellini will take up the role on 1 March. Since last July she has been vice-president, food for North America and managing director, food for the US at the FMCG giant.

She first joined Unilever in 1999 as a marketing manager in oral care, later holding marketing director and business director roles in Italy and central and eastern Europe. In 2012 she was appointed vice-president, brand development, North America.

Before joining Unilever, Bellini had a 12-year career in advertising, in both Italy and the UK.

Tesco chief executive Dave Lewis, who himself worked for Unilever for 27 years before joining Tesco in 2014, said: "I’m delighted that Alessandra is joining the team at Tesco. Her experience in building brands will be a valuable asset in the next stage of building a truly differentiated Tesco brand.

"She understands how to put the customer at the heart of business decisions, and has a great track record of building market-leading brands and teams. I am very much looking forward to having her on the team."

Bellini’s predecessor Terrell announced last summer that he would leave the supermarket after three years in order to "pursue a different direction". It was the latest in a string of changes at the top of the retailer, which began before Lewis joined.

He has since taken on non-exec director roles at Amara Living, Wilko and William Hill.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).