Tesco axes Unilever brands in Brexit price row

Unilever brands such as Marmite and Ben & Jerry's are no longer available on Tesco's website, after a row over price increases.

Tesco: running out of key Unilever brands online after spat
Tesco: running out of key Unilever brands online after spat

Unilever wants to offset the plunging value of the pound by raising prices across its products.

This is to counteract the increased cost of importing commodities, with Unilever trying to put up prices for all supermarkets, including Sainsbury's, Asda and Morrisons, according to reports.

Tesco is the only retailer to delist products online, though some Unilever brands remain available in-store.

The move is a direct result of the UK's decision to quit the European Union, with the value of the pound plummeting in the weeks after the referendum. Unilever's chief executive Paul Potts had warned in June that food prices would rise if the UK voted Brexit.

Tesco's chief executive, Dave Lewis, was previously president of personal care at Unilever, earning the nickname "Drastic Dave" during his time there.

He has previously suggested an improving relationship with Tesco's key suppliers. He told a Marketing Society audience last year that he had spent "a lot of time" with Tesco's top 60 and smallest 60 suppliers "to get a sense" of how they worked with the retailer. 

It appears other retailers are mulling whether to axe Unilever products.

"What’s really a problem is when a supplier like Unilever comes and asks for across the board cost increases and there's no negotiation, there's no discussion. That’s been the approach that's upset the grocers," one anonymous source told Reuters, saying no decision had been made whether to accept Unilever's demand or delist some products.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More