Tesco F&F 'horseback' by The Red Brick Road

The campaign marks the launch of F&F as a standalone fashion label and highlights the retailer's commitment to offering affordable, high quality and elegant products to consumers. Commenting on the new campaign, Justin Tindall, creative partner at The Red Brick Road said: "The new work for F&F reflects Tesco's commitment to creating truly outstanding fashion advertising for their clothing ranges and its very exciting to be part of it."