Tesco gives shoppers the creeps with severed hands and a poltergeist trolley

Shopping in any supermarket on a busy Saturday can sometimes feel like a nightmare, but not as scary as this Tesco store that has been decked out with spooky surprises.

Tesco: Halloween spot turns the retailer into a 'spookermarket'
Tesco: Halloween spot turns the retailer into a 'spookermarket'

Perhaps you might be interested in trying a little severed hand instead of your favourite meat cut? Or maybe you'd like to pick up a ghostly head with your favourite brand of loo roll?

To capitalise on Halloween festivities, Tesco has injected a bit of scary humour into the weekly shop with a number of unexpected items in the bagging area including a trolley moving around without a shopper, a pair of bloody hands at the fish counter and a butcher dressed up as a terrifying clown. 

Children were treated to a moving pumpkin display and some shoppers found themselves taken aback when they picked up a pack of loo roll, only to see a ghostly face behind it on the shelf. 

The YouTube spot, which has already racked up more than a million views, is accompanied by five short videos revealing how shoppers can create their own spooky stunts.

The work is in keeping with the humour Tesco has recently resurrected in its marketing, beginning with a TV campaign featuring Ruth Jones and Dan Miller. 

Brand: Tesco

Client: Claire Hoey, marketing manager

Agency: BBH

Creatives: Kate Murphy, Matt Moreland and Chris Clarke

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More