Tesco 'glide' by The Red Brick Road

The Red Brick Road has launched a campaign to promote the spring/summer 2012 womenswear range for the Tesco brand F&F.

The campaign spans TV, cinema, press, outdoor and digital. "Glide" features a mum who seamlessly deals with the challenges life throws at her while looking stylish.

The TV work was created by Mark Slack and Gemma Phillips, and directed by Henrik Hallgren through Rogue.