Tesco: the Lowe era

In the 16 years since Lowe London succeeded Saatchi & Saatchi on the Tesco account, the company has evolved from a "pile 'em high, sell 'em cheap" supermarket into a retail phenomenon. Its advertising has won two Marketing Society and one IPA Effectiveness Grand Prix.

1990: Tesco's programme to shed its historical baggage gets under way with the "quest for quality" campaign, starring Dudley Moore as a Tesco buyer hunting exotic chickens.

1999: The Tesco experience is highlighted by Dotty Turnbull (Prunella Scales), the shopper from hell. Tesco wins second of three Campaign Advertiser of the Year awards.

2003: The "talking trolleys" campaign spearheads Tesco's move into personal finance. The work is claimed to have tracked better than Halifax's Howard.

2005: With rivals such as Asda and Morrisons competing on price, Tesco opts for a new strategy; that it can't be beaten either on price or quality.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).