Tesco marketers depart amid swingeing management cuts

Tesco has made a series of redundancies in its management team, including several marketing posts, as part of chief executive Philip Clarke's plans to transform the business.

Tesco: reported to have made 50 head office management posts redundant
Tesco: reported to have made 50 head office management posts redundant

According to reports, marketing director Ian Crook and Tesco Mobile chief executive Roger Fogg are among 50 senior and middle managers being made redundant at its head offices in Cheshunt and Welwyn Garden City.

Crook joined Tesco in 1996 as marketing manager, and has since occupied a number of senior marketing roles, including local marketing director and marketing director for Tesco Dotcom.

Last month, Tesco promoted Michael Comish to the role of group digital officer and revealed plans to recruit 150 people to boost its digital offering.

The team will be based in Tesco’s new 30,000-sq ft digital campus in Farringdon, which opens in the autumn and will house services including Clubcard TV and Tesco’s Blinkbox-branded ebook, music and movies and film offering.

Tesco declined to comment on the redundancies.

It comes at the end of a significant week for the supermarket giant, which was given permission to continue its Price Promise scheme by the Advertising Standards Authority.

Rival Sainsbury’s had complained that own-label or fresh food products sold by different retailers could not be compared on a like-for-like basis based on price alone, and needed to factor in issues such as provenance and ethics. 

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).