Tesco Mobile’s new online film stars the actor and DJ Goldie, who adds excitement to commuters’ journeys home. Jam created the spot, which is part of Tesco Mobile’s wider "#BanishAverage" campaign. In the spot, a host of characters – including Goldie, a peleton of cyclists and a guy on a penny-farthing – turn some commuters’ journeys home into a spectacular race. The message is that it’s good when things turn out better than expected, and Tesco Mobile is one of those things. The work was created by James Fernandes and James Greening, and directed by Ed Sayers through Indy8.
Head of planning