Tesco Neighbours promotion cleared by ASA

Tesco did not overstate the £10,000 value of a trip to Melbourne to meet the cast of Neighbours, the ASA has found.

Neighbours: Tesco competition offered trip to set
Neighbours: Tesco competition offered trip to set
The competition ad appeared in the Tesco magazine, offering the winner four return flights, visas, two weeks in a three star hotel, and a chance to visit the soap opera's set.

But an anonymous complainant told the ASA that she did not believe the prize was worth that amount.

But the ASA sided with Tesco, saying: "Although we understood that it was possible to achieve lower travel and accommodation rates through special offers or internet bookings, we were satisfied with the evidence provided by Tesco that the value of the prize, at the time the ad appeared, was £10,000."

The supermarket giant had submitted documentation, showing the total value was £10,000.

It also pointed out that it had not included the Neighbours studio tour in the total amount.

But it accepted that the cost may have depreciated slightly over the year between the competition and the winner's trip.

In a ruling delivered this morning, the ASA decided to take no further action.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).