Tesco plots launch of newsstand mags

Tesco is moving into the world of paid-for consumer magazines with the launch of three titles that will be available exclusively in the supermarket's 2,000 stores across the UK from October.

Tesco:: launching
Tesco:: launching

Two A4 glossy magazines, called Food and Home, will launch at the end of September with a target circulation of 50,000 each and a coverprice of £1.99.

A third magazine, which will see Tesco compete against existing TV listings titles, is called Your TV Week and is expected to launch in December with a coverprice of 45p.

The magazines, which will be published by CatMags Communications, a joint venture between PSP Rare and Lucid Direct, will build on Tesco’s presence in the magazine market through its existing customer titles Tesco Magazine and Real Food.

Food is understood to be edited by Gillian Rowe, formerly the editor of the Daily Mail Weekend magazine, while Home is expected  to be edited by Melanie Whitehouse, who has previously edited the EMP title At Home.  

Cedar Communications currently publishes Tesco Magazine, which has the fourth-highest magazine circulation in the UK, and the quarterly customer magazine Real Food, which launched in March in a "handbag-sized" format. Both titles are free and support the supermarket’s Clubcard scheme.

Tesco declined to comment on the launches.

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