Tesco poaches Facebook and Sainsbury's execs for Blinkbox task

Tesco has poached Facebook head of retail Gavin Sathianathan and Sainsbury's head of digital and cross channel Mark Bennett, to Blinkbox's books and music offering.

Gavin Sathianathan: joins Tesco's Blinkbox from Facebook
Gavin Sathianathan: joins Tesco's Blinkbox from Facebook

Sathianathan joins from Facebook's EMEA unit in order to become the managing director of Blinkboxbooks, the ebook service that was born out of Tesco's acquisition of Mobcast in September.

During his time at Facebook, Sathianathan was tasked with leading the network’s adoption by the retail industry.

Sathianathan said: "Technology is changing how people read. Offering a digital book service is an example of what Tesco does best – focusing on the customer and anticipating their needs as the market evolves."

Meanwhile, former HMV and EMI employee Bennett has been appointed as managing director of Tesco’s online music-streaming service, which is being rebranded from We7 to Blinboxmusic.

Tesco has not revealed a launch date for either of the rebranded services, but claims both are scheduled to roll out later in the year.

Scott Deutrom, Blinkbox’s current director of advertising and sponsorship, is being appointed managing director of Tesco's recently announced Clubcard TV, a free ad-supported movie and TV service currently being tested with Tesco staff.

The new digital entertainment services will be run as separate entities from Blinkbox, the movie and TV streaming service that Tesco acquired in 2011.  

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).