Black Sheep Studios, Bartle Bogle Hegarty’s in-house production studio, created the online ad, which is set in a Tesco supermarket and filmed with hidden cameras.
The cameras catch the reactions of customers as they come across "haunted" trolleys and Tesco staff wearing Halloween costumes, including a ghost-faced woman who hides behind stack of kitchen rolls.
This Is Money reported on 24 October that Halloween had overtaken Valentine’s Day to become the third biggest retail event in the UK calendar, after Christmas and Easter, with people spending between £300 million and £400 million on items connected with the day.
In addition to the prankvertising lead film, Tesco’s Halloween campaign includes four instructional online videos that demonstrate how to create scary costumes.
The new work was created by Kate Murphy at BBH and directed by Dave Stoddart through Black Sheep Studios.