Tesco sorry for less than 'awsome' grammar gaffes on babywear... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Tesco: apologised for spelling gaffes on baby clothing
Tesco: apologised for spelling gaffes on baby clothing

Tesco sorry for less than ‘awsome’ spelling and punctuation mistakes on baby clothes

Tesco has apologised over punctuation and spelling mistakes that appeared on its babywear, which saw items carry the slogans "I was born awsome" and "Daddys little man".

The gaffes, one of which omitted an 'e' and the other an apostrophe, were brought to the attention of the supermarket by the parents of three-month-old Alexander Kendall, whose father posted the mistakes on Twitter.

Tesco said it had made its suppliers aware of the situation, "so it can be corrected for future stock".

Source: The Telegraph

Patak’s responds to social media campaign calling for return of pickle recipe

Patak’s has reverted to an old recipe for its lime pickle after consumers were less than impressed with a new and ‘improved’ version.

The food brand, which specialises in Indian sauces and pickles, was reacting to a social media outcry after its new lime pickle recipe went on sale last year.

Descriptions of the new recipe, which contained less oil and more lime, ranged from "yuk" to "foul". Around 250 people contacted Patak’s by email and social media, while comments appeared on Amazon, where its products are sold.

Jars of its lime pickle now declare 'It's back!'

Patak’s is owned by Associated British Foods, which bought the company from the Pathak family in 2007 for more than £100m.

Source: The Guardian

Government says sugar tax 'not off table'

The Government has said that a tax on sugary drinks and foods is "not off the table", according to comments made by health secretary Jeremy Hunt.

Hunt was speaking on the BBC’s Andrew Marr Show, when he said: "David Cameron has said that if it isn't a sugar tax then it needs to be something equally robust, but he has not taken a sugar tax off the table."

Later this month, the Government is expected to publish a long-awaited child obesity strategy. Arguments for a sugar tax have been made by health experts and government advisory body Public Health England.

Hunt told Andrew Marr how the Government was likely to tackle obesity. He said: "Partly it's what food manufacturers do and that's why you have discussion about taxes on drinks. It's also what the retailers do, it's what schools do, it's what parents do."

Source: BBC

In case you missed it...two longer reads

Entering the post-everything era

The digital revolution is over. We are now fully ensconced in a tech-led world and 2016 signals a post-revolutionary transition. Rebecca Coleman identifies the trends that are set to define the post-everything era.

Adwatch of the Year: Find out the public's favourite and most memorable ads of 2015

Was it Mog, cat, budgie or meerkats who won consumers over this year? Or was it the man on the moon who achieved the most cut-through? Find out consumers' most recalled ad of the year.

If you watch one video today...

Rather than a video, this week we're pointing you towards our new podcast. Listen to the fifth episode below and find out more here.

Subscribe to Campaign from just £37 a quarter 

Get the very latest news and insight from  Campaign with unlimited access to Campaignlive.co.uk

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More