Tesco 'Tesco Jubilee' by The Red Brick Road

Tesco has launched a TV campaign to highlight the supermarket's promotions for the Queen's Diamond Jubilee celebrations.

The two ads are a humorous tribute to 50s-style advertising. Both were shot in black and white with that era's grainy film quality and outfits.

The first ad is a 30-second film and the second lasts 20 seconds. The TV campaign is also supported with press and radio