Tesco's school spirit

Campaign was this week sent a photo from a Tesco store somewhere in the UK. And it was a cracker.

Tesco's school spirit

Our initial thoughts were that it must have been a clever bit of Photoshopping, but after lengthy investigation (i.e. a quick call to the supermarket's press office) the mystery of whether it was a cock-up or mock-up was solved.

A spokesman from Tesco said: "This photo was taken whilst our displays were being changed over and whilst we understand that it may have raised a few eyebrows, it would only have looked like this for a few minutes."

 

Tesco embed

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1 How easyJet transformed customer data into emotional anniversary stories

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