Tesla timeline: how the electric car company built a global brand without advertising

Tesla's recent Model 3 launch is the culmination a strategy that has enabled the company to create a global brand without spending any money on advertising.

Tesla timeline: how the electric car company built a global brand without advertising

The electric car manufacturer has no ad agency or chief marketing officer and does no paid advertising and yet it has built a reputation as one of the world’s coolest brands.

Through canny PR, which has even involved highly publicised legal battles, the company has built a strong brand narrative that positions Tesla as a high-end disruptive force in a car industry long overdue a shake-up.

All this has been spearheaded by the founder and chief executive, Elon Musk, who has been compared to Tony Stark, the fictional billionaire and engineering genius also known as Iron Man.  

Here Marketing takes a look back at Tesla’s history and examines how the brand has achieved its enviable a reputation with next to no marketing budget.

All this is spearheaded by founder and chief executive Elon Musk, who is often compared to a real-life Tony Stark of Ironman fame.

Marketing takes a look back at the company’s history and how it has built such a reputation with next to no marketing budget.

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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