- The US oil and gas company Texaco has appointed HHCL & Partners to handle its estimated £10 million ($16 million) integrated UK advertising and marketing business following a competitive pitch.
HHCL won the business after a four-way pitch against GGT Direct, Tequila Payne Stracey and DMB&B sister company IMP, the incumbent agency.
HHCL will be responsible for handling all of Texaco's retail and commercial marketing activity, from advertising to direct marketing and sales promotion assignments.
Mick Jones, Texaco's marketing manager, said: "HHCL has a passionate belief in brand-building with a successful track record on brands like AA, British Airways, 'GO' and Iceland."
He added: "We will be sorry to be parting ways with IMP. The agency has done a tremendous job for Texaco during its 15-year association with us. However, we felt that HHCL offered a fresh and innovative approach."
The appointment of HHCL is effective immediately, although it will collaborate closely with IMP during the handover phase.
Adrian Coleman, partner at HHCL, said: "Most of the oil and gas industry are competing on price and promotions. We will be brand building for Texaco."