TfL, London Underground\M&C Saatchi

It's not enough just for Londoners just to go on the tube -- we have to love it too. Hence this new campaign by M&C Saatchi for Transport for London, "You heart London". The depiction of eccentric Londoners going about their daily business while indulging their obsessions captures the love that Londoners have for their city -- but honestly, how many locals consider the Tower of London one of the best things about living here? Duncan Timms was copywriter for the ads, with art direction by Will Bates. Directed by Mark Denton through Therapy Films.