SectorAgencies, Media / entertainment, Sports and Travel/leisure
Transport for London and the Olympic Delivery Authority have launched a campaign by M&C Saatchi to raise awareness of expected travel behaviour during the London 2012 Olympic and Paralympic Games.
The ads use caricatures of Olympic and Paralympic athletes in day-to-day London transport situations and encourage people to seek information before travelling.
The work was written by Joe Miller, art directed by Tristan Cornelius and illustrated by Tokyoplastic.
The campaign will? include press, outdoor, digital, radio, direct marketing and mobile.