The buzz

The buzz

DLKW Lowe’s debut spot for Public Health England, ‘I get by with a little help from my friends’, features celebrities singing the Beatles song to raise dementia awareness.

The dementia friends advert makes me cry and smile at the same time
Princess, @georgiamayblake

A few of those celebs on that dementia advert look like they can’t remember the words to a Beatles classic. Er....
Ben, @benopause

Just seen the new @DementiaFriends ad, great. Chorley is a dementia friendly town, lots more to do but we pledged & did training in February
Lindsay Hoyle MP, @LindsayHoyle_MP

Loving the new dementia advert. Ill get by with a little help from my friends. Gr8 to see so many celebrities supporting such a worthy cause
Debs, @The_Debs_Effect

I think this dementia advert is missing an opportunity to teach and educate
Pru Singer, @prusinger

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More