The buzz

The buzz

DLKW Lowe’s debut spot for Public Health England, ‘I get by with a little help from my friends’, features celebrities singing the Beatles song to raise dementia awareness.

The dementia friends advert makes me cry and smile at the same time
Princess, @georgiamayblake

A few of those celebs on that dementia advert look like they can’t remember the words to a Beatles classic. Er....
Ben, @benopause

Just seen the new @DementiaFriends ad, great. Chorley is a dementia friendly town, lots more to do but we pledged & did training in February
Lindsay Hoyle MP, @LindsayHoyle_MP

Loving the new dementia advert. Ill get by with a little help from my friends. Gr8 to see so many celebrities supporting such a worthy cause
Debs, @The_Debs_Effect

I think this dementia advert is missing an opportunity to teach and educate
Pru Singer, @prusinger

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).