The buzz

The buzz

Kit Kat’s tactical Tweet that mocked the bendiness of Apple’s iPhone 6, by JWT London, was a hit on social media. It overtook Oreo’s Super Bowl Tweet for the highest number of retweets.

Kit-Kat’s ad mocking the fate of the iPhone 6 in #BendGate is the most retweeted adverts of all time on twitter! @KITKAT #iphone6

I love how Kit Kat is burying the new iphone lmao

Just too easy...Even Heineken and Kit Kat are poking fun at Apple’s iPhone 6 Plus #bendgate

Erm. Kit Kat aren’t exactly a rival of Apple. ‘Oooh I’m not sure whether I want an iPhone 6 or a 6 finger Kit Kat’

"@KITKAT: We don’t bend, we #break. #bendgate #iPhone6plus" You know you’re screwed when kit Kat is getting at you


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).