The buzz

Sainsbury's ad: by AMV BBDO
Sainsbury's ad: by AMV BBDO

Since the launch of the Sainsbury’s Christmas spot last week, the question on everyone’s lips is: whose festive ad is better – Sainsbury’s or John Lewis? We take to Twitter to find out

You can keep your john lewis penguin, I’ve just watched the sainsbury’s ad. And bawled my eyes out.
@SixtyFootDoll

The Sainsburys ad is beautifully shot but its not anywhere near as good as Monty. Lets see how much sales & footfall it drives.
@Wildonion

Oh the john Lewis advert was good.... But @sainsburys is nothing short of genius. Very poignant and moving!! Crying like a baby!
@patsygillon

Wow Sainsbury’s just plucked, stuffed and roasted the John Lewis Penguin. #christmas
@angelcgrant

Sainsburys just took John Lewis to the cleaners in the advert stakes. Actually enjoyed that And thats coming from someone who hates adverts.
@markkram1234

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).