The7stars appoints first data director

Dale Simmons, group director at Aegis' data and research arm Aevolve, has joined the7stars as the independent agency's director of data.

Dale Simmons: joins the7stars as director of data
Dale Simmons: joins the7stars as director of data

Simmons is responsible for insight, evaluation and analysis and will work specifically on agency clients Gumtree and Nuffield. He reports to founding partner Jenny Biggam and will set up an insight team.

He had worked at Aevolve since 2006, during which time he conducted detailed research into advertising effectiveness and developed intelligent targeting methodologies. He has worked on clients from Heinz to British Gas and Coca-Cola.

Earlier in his career, he ran his own data consultancy called 80:20 Marketing, working with clients including Yellow Pages and the Portman Building Society.

Biggam said: "Any marketer will tell you that data has never been more important. This is something we have always recognised and developed at the7stars, even creating bespoke tools for clients that quantify the impact of their advertising.

"However, we needed to take things to the next level, and the appointment of Dale will certainly achieve that. His track record is fantastic – he's worked on brilliant blue-chip clients and created really innovative ways of opening up data to make it useful and understandable. He will be a great asset to the7stars as we continue to grow."

Follow Daniel Farey-Jones on Twitter @danfareyjones


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published