The7stars backs Cox and MacNair start-up

Be the first to comment
The Village Communications: First Drinks is a founding client
The Village Communications: First Drinks is a founding client

The7stars has partnered with two former John Ayling & Associates staff to launch a media and experiential agency, to be called The Village Communications.

Richard Cox and Deidre MacNair, formerly a director and planner at John Ayling respectively, open the doors of the new agency next week with First Drinks, the distribution arm of William Grant & Sons, as its £4 million founding client.

The account was previously handled by John Ayling.

The independent agency the7stars has taken a 25 per cent stake and will house the business in its new office on Dean Street, London.

The Village Communications will handle media activity for First Drinks products including Glenfiddich, Hendrick's Gin, Remy Martin and Cointreau. Initially, the agency will work alongside the creative agency Leagas Delaney to implement a global media strategy for the Glenfiddich label.

The Village Communications will offer strategic media planning to clients, as well as events and experiential activity. Following the win of its founding client, the agency will focus on pitches for clients in the luxury and retail sectors.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

  • Account Executive £22000 - £25000 per annum + great benefits! Twist Recruitment, London
  • Designer £28000 - £38000 per annum Major Players, London
  • ACCOUNT DIRECTOR £40000 - £50000 per annum + bonuses and benefits Live Recruitment, Birmingham
The end of false recognitions
Shares0
Share

1 The end of false recognitions

You'll be seeing less work from DDB at award shows in 2016. Here's why.

Just published