The7stars backs Cox and MacNair start-up

The7stars has partnered with two former John Ayling & Associates staff to launch a media and experiential agency, to be called The Village Communications.

The Village Communications: First Drinks is a founding client
The Village Communications: First Drinks is a founding client

Richard Cox and Deidre MacNair, formerly a director and planner at John Ayling respectively, open the doors of the new agency next week with First Drinks, the distribution arm of William Grant & Sons, as its £4 million founding client.

The account was previously handled by John Ayling.

The independent agency the7stars has taken a 25 per cent stake and will house the business in its new office on Dean Street, London.

The Village Communications will handle media activity for First Drinks products including Glenfiddich, Hendrick's Gin, Remy Martin and Cointreau. Initially, the agency will work alongside the creative agency Leagas Delaney to implement a global media strategy for the Glenfiddich label.

The Village Communications will offer strategic media planning to clients, as well as events and experiential activity. Following the win of its founding client, the agency will focus on pitches for clients in the luxury and retail sectors.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published