Ten committed staff, including co-founder Jenny Biggam, will work straight through the night until Friday morning.
They'll focus on whatever clients want them to do, through phone contact and a special "24/7" email address.
The bonkers/brilliant stunt is part of The7Stars "Clients Come First Week", and we've got to agree that sacrificing sleep does prove a dedication to client service.
The question is, will the clients stay up too?
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