The7stars picks up 2 Sisters Food Group

The7stars has won the £5.5 million media account for the owner of Fox's Biscuits and Goodfella's Pizza after a competitive pitch.

Goodfella's pizza
Goodfella's pizza

Campaign revealed that 2 Sisters Food Group was reviewing its media business in April. The incumbent, Media­Com, resigned the account amid rumours of a dispute over remuneration.

Letty Edwards, the marketing director at Fox’s Biscuits, led the process, working with Slik Media

Fox’s Biscuits plans to launch a communications campaign this year, with creative work from Mother London featuring its reoccurring animated character Vinnie, the "biscwit"-loving panda.

Goodfella’s Pizza has also appointed the Dublin-based agency The Social House as its creative agency and is planning to launch a new TV strategy later this year.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More