The7stars picks up 2 Sisters Food Group

The7stars has won the £5.5 million media account for the owner of Fox's Biscuits and Goodfella's Pizza after a competitive pitch.

Goodfella's pizza
Goodfella's pizza

Campaign revealed that 2 Sisters Food Group was reviewing its media business in April. The incumbent, Media­Com, resigned the account amid rumours of a dispute over remuneration.

Letty Edwards, the marketing director at Fox’s Biscuits, led the process, working with Slik Media

Fox’s Biscuits plans to launch a communications campaign this year, with creative work from Mother London featuring its reoccurring animated character Vinnie, the "biscwit"-loving panda.

Goodfella’s Pizza has also appointed the Dublin-based agency The Social House as its creative agency and is planning to launch a new TV strategy later this year.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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