The7stars picks up 2 Sisters Food Group

The7stars has won the £5.5 million media account for the owner of Fox's Biscuits and Goodfella's Pizza after a competitive pitch.

Goodfella's pizza
Goodfella's pizza

Campaign revealed that 2 Sisters Food Group was reviewing its media business in April. The incumbent, Media­Com, resigned the account amid rumours of a dispute over remuneration.

Letty Edwards, the marketing director at Fox’s Biscuits, led the process, working with Slik Media

Fox’s Biscuits plans to launch a communications campaign this year, with creative work from Mother London featuring its reoccurring animated character Vinnie, the "biscwit"-loving panda.

Goodfella’s Pizza has also appointed the Dublin-based agency The Social House as its creative agency and is planning to launch a new TV strategy later this year.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).