The7stars picks up McArthurGlen media business

McArthurGlen, the designer outlet chain, has appointed the7stars to its £1.5 million media planning and buying business.

McArthurGlen: appointed the7stars
McArthurGlen: appointed the7stars

The incumbent on the account was Carat, which repitched for the business through its Edinburgh office. The review was called in April and was led by Stuart Cox, a partner at GraystoneCox Media Consultancy. M2M also pitched for the account.

The7stars will be responsible for devising a new strategy for 2013 that will boost McArthurGlen's media cut-through across TV, radio, digital and print. The business will move with immediate effect.

Shaeren McKenzie, the group marketing director at McArthurGlen Group, said: "We believe the7stars are the right partners to help McArthurGlen develop and expand its reach in the UK."

The brand launched a pan-European campaign in April last year that included TV, print and outdoor ads in the UK, Italy, Belgium, France, Luxembourg and Greece.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More