The Daily Telegraph has won the contract to promote the launch of
Fantasy Portfolio Manager, TheStreet.co.uk’s online investor game.
The pounds 200,000 campaign, designed to drive traffic towards the
recently launched site, was won by The Telegraph in a competitive pitch
organised by Motive.
The newspaper’s pitch team was headed by The Telegraph’s strategic
planner Sarah Newton.
The game, which runs on the site for four weeks from 13 March, gives
players a fantasy fund to invest in five FTSE listed companies and
offers an overall prize of pounds 35,000, as well as weekly prizes of
The promotional campaign breaks this week in The Daily Telegraph’s
business pages and on Electronic Telegraph, which will carry more than
1.5 million banner advertisements in an effort to filter visitors
directly to TheStreet’s site.
The Telegraph’s Connected supplement, which launches on 11 March, will
feature blanket advertising coverage and will be supported by 4,000
posters at newsagents.
Also, a special four-page advertorial tabloid will be inserted into
copies of the newspaper on first- and business-class flights.
IRN’s News Link will carry a Telegraph-branded radio campaign on its
national commercial stations at 7am on the day of the launch.
Motive group head Hal Pearson commented: ’We have worked successfully
with The Telegraph team before. They understood the brief and translated
it into a package tailored to the client’s needs, whereas News
International offered a standard sponsorship package.’